RealEasy-Real Estate App
RealEasy is a mobile-first real estate platform designed to simplify the property search and home-buying experience. The objective was to create a clean, accessible interface that empowers users to discover, evaluate, and connect with properties and agents in just a few taps.
Services:
- UX/UI Designer & Visual Strategist
Client:
RealEasy (Concept Project)
Platform:
iOS & Android
Tools:
Figma, Illustrator, Photoshop
Project Background
The real estate experience is often stressful and fragmented, especially when searching for a home via mobile apps. RealEasy was conceptualized as a solution to simplify property discovery, build trust with verified agents, and streamline the buying process — all from a smartphone. My role spanned from ideation to final screen design. I collaborated closely with stakeholders to ensure that user pain points were addressed with clear UX logic and modern UI aesthetics.
Design Goals
To design an intuitive, trust-driven real estate platform that supports smooth user onboarding, transparent listings, and quick access to verified agents.
User Research & Empathy Mapping
We identified two main personas:
Buyers looking for clarity, speed, and legitimacy
Agents seeking trust, visibility, and quick lead connections
Key Pain Points Identified:
Confusing filters on competitor apps
Lack of verified agent credibility
Poor mobile responsiveness and flow disruptions
Information overload in search results
Solutions Provided
Smart Filtering with clear UI and customizable search criteria
Agent Verification & Reviews to build trust
Saved Searches & Alerts for user convenience
Map Integration with list-view toggle
Simple, Guided Onboarding
Polished Visual Hierarchy with modern UI and strong UX writing
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📩 Email: connect@sivauruturi.com
©Design by Siva Uruturi