IWAY Infotech-Branding
IWAY Infotech is a technology-focused company aiming to establish a strong, trustworthy presence in the digital space. The team approached me to create a clean, bold, and modern logo that reflects both innovation and clarity in their brand communication.
Services:
- Logo Design & Brand Identity
Client:
IWAY Infotech
Project type:
BrandingDuration:
1 Week (June 2021)
Project Background
IWAY Infotech is a technology-focused company aiming to establish a strong, trustworthy presence in the digital space. The team approached me to create a clean, bold, and modern logo that reflects both innovation and clarity in their brand communication.
Design Goals
Create a timeless, professional identity that works across digital and print formats
Emphasize tech-forward values without overcomplicating the visual style
Deliver a logo that supports scalability, legibility, and minimalism
Concept & Approach
The wordmark “IWAY” was designed using custom letterforms with a modern, geometric influence. Each letter was crafted to maintain strong alignment and visual rhythm, subtly expressing precision and connectivity—hallmarks of a forward-looking tech company.
I opted for a bold, high-contrast monochrome color palette to ensure versatility across media. Whether placed on light, dark, or branded backgrounds, the identity remains consistent and recognizable.
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©Design by Siva Uruturi