Aasaan.app
Aasaan App is a user-friendly, multi-platform application designed to simplify daily tasks through intuitive navigation and seamless functionality. Developed by Lightbooks Technologies, the app caters to a broad audience, offering features such as task management, reminders, and easy-to-use tools aimed at enhancing productivity. The app is designed to ensure a smooth user experience, with a focus on accessibility and responsive design across devices.
Services:
- UI Design & Development
Client:
Aasaan.app
Project link:
admin.aasaan.appDuration:
121 Hours
Project Background
In today’s digital-first world, the way people build and manage online stores is rapidly evolving. Aasaan was born out of a mission to empower small and medium businesses to launch beautifully designed, conversion-optimized online stores—without writing a single line of code. We set out to reimagine what eCommerce could look like in the era of no-code tools and generative AI, making it easier, faster, and smarter for entrepreneurs to sell online. Our vision was simple: remove the friction and complexity traditionally associated with building a store and replace it with a delightful, intuitive experience powered by best-in-class technology. At aasaan, we’re a small but driven team of developers, designers, and creatives who believe that innovation doesn’t require scale—it requires clarity of purpose. Together, we focused on crafting a product that simplifies online commerce while maintaining the power and flexibility businesses need to scale
Brand Identity System
After deeply contributing to Aasaan’s product design, I also had the opportunity to help define and refine the visual identity of the brand. The Aasaan Brand Manual showcases a thoughtfully crafted design system—centered around clarity, accessibility, and energy. From selecting a vibrant yet professional color palette to standardizing typography using the versatile Poppins typeface, the brand identity aims to reflect Aasaan’s mission: empowering businesses through simplicity and innovation.
This manual includes core branding elements such as logo usage, color systems, gradients, and typography guidelines. It ensures that every touchpoint—whether on the app, website, or marketing collateral—delivers a consistent and memorable visual experience. The Aasaan brand is not just functional but also emotive, enabling users to feel connected, confident, and capable from the very first interaction.
My Personal Journey
Joining aasaan as a UX Designer was both an exciting opportunity and a meaningful challenge. I was drawn to the product's mission: enabling entrepreneurs to create world-class shopping experiences without needing technical expertise. From day one, I was deeply involved in shaping the user experience across both the mobile app and the web panel. I collaborated closely with engineers, product managers, and customers to understand their pain points, motivations, and workflows. Every design decision—from onboarding to checkout—was crafted to reduce friction and enhance usability, especially for users new to digital tools. Working in a fast-paced, collaborative environment pushed me to grow as a designer. I learned to balance speed with attention to detail, and I saw first-hand how thoughtful UX could directly impact a business’s growth. This project not only strengthened my product thinking and design execution—it also reaffirmed why I love building tools that empower people.
Research: Competitive & SWOT Analyses
Before jumping into design, we conducted a deep competitive analysis of existing eCommerce platforms to understand what works, what frustrates users, and where there’s room for innovation. Platforms analyzed included Shopify, Dukaan, and Instamojo—each with strengths but also clear limitations when viewed through the lens of simplicity, AI usage, and no-code empowerment. To get clarity on where aasaan.app stands and where it could lead, we built SWOT analyses for each competitor.
SWOT Analysis: Shopify
| STRENGTHS | OPPORTUNITIES |
|---|---|
| • Global brand trust & massive ecosystem | • Tapping into GenAI to assist store setup |
| • Advanced integrations & customizable features | • Expand in emerging markets with localized offerings |
| WEAKNESSES | THREATS |
|---|---|
| • Steep learning curve for non-tech users | • Rising no-code competitors |
| • High pricing for full functionality | • Users migrating to mobile-first platforms |
SWOT Analysis: Dukaan
| STRENGTHS | OPPORTUNITIES |
|---|---|
| • Simple interface and fast store setup | • Adding intelligent features using AI |
| • Focused on Indian SMBs | • Expand to service marketplaces (not just prosuct selling) |
| WEAKNESSES | THREATS |
|---|---|
| • Limited customization and scaling | • Feature-rich global competitors like shopify and WooCommerce |
SWOT Analysis: Aasaan
| STRENGTHS | OPPORTUNITIES |
|---|---|
| • Mobile-first, intuitive UI/UX | • Lead the no-code + AI eCommerce segment |
| • Uses AI for content creation, store setup | • Serve vernacular-language user with localication |
| • Built-in design intelligence for faster launch | • Expand to service-based businesses ( coaching, rentals, etc.) |
| WEAKNESSES | THREATS |
|---|---|
| • Still gaining brand recognition | • Entry of bigger players in AI-powered no-code |
| • Limited third-pary integrations in early phase | • Trust-building in highly competitive eComm space |
User Research
User research played a vital role in shaping aasaan’s design strategy. We connected directly with small business owners, first-time online sellers, and non-technical entrepreneurs to understand their needs, frustrations, and expectations. Through interviews, surveys, and usability testing, we uncovered key pain points—most notably, the overwhelming complexity of existing platforms, the need for guided assistance, and the importance of mobile-first functionality.
These insights led us to prioritize simplicity, speed, and accessibility in every design decision. We introduced AI-powered content creation, step-by-step onboarding, and intuitive mobile-friendly interfaces to empower users with minimal technical expertise. By keeping our users at the center of the process, we were able to design an experience that felt approachable yet powerful—tailored to help businesses launch and grow effortlessly in the no-code era.
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